Brand image is important. That’s why people ‘ooh’ and ‘aah’ when you pull out the latest version of the iPad mini, and they crinkle their noses at the mention of Sallie Mae® (recent college grads, can we get an “amen”?). We at Terry Lee Honda are proud to say Honda has once again taken top honors among new-car, non-luxury consumers according to Kelley Blue Book’s 2014 Brand Image Awards.
The automaker won its third consecutive “Most Trusted Brand” award and the “Best Overall Brand” award for the second year in a row.
“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” said Jeff Conrad, senior vice president and general manager of American Honda’s automobile division. “Honda simply embraces the challenge of being a brand that people can trust.”
KBB executive editorial director and executive market analyst, Jack R. Nerad, was not surprised by Honda’s win: “Our experience has indicated that consumers continue to both respect Honda vehicles and be enthusiastic about them. Honda’s reputation for quality, reliability and fun-to-drive continues to resonate with buyers of all ages.”
Do you have any memories that make Honda near and dear to your heart? We’d love to hear them in the comments!